Yamaha's India Subsidiary Forays Into EV Segment

Mobility Outlook Bureau
25 Jul 2022
01:09 PM
1 Min Read

Yamaha is onboarding EVs to be deployed into last-mile deliveries; it plans to manage 2,000 more vehicles across Tamil Nadu with FullFily and other last-mile delivery partners over the next few months.


Omega Seiki Rage+ EV 3-Wheelers
Omega Seiki Rage+ EV 3-Wheelers Procured by Yamaha MBSI

Moto Business Service India (MBSI), Yamaha Motors leasing company, has forayed into the two- and three-wheeler EV asset management services by partnering with FullFily, a Chennai-based all-electric sustainable energy-powered EV vehicle company. The duo is targeting the last mile delivery services. 

This partnership includes 50 units of Omega Seiki Rage+ EV 3-Wheelers and 200 units of Hero NYX Electric 2-wheelers. In addition, Yamaha plans to manage 2,000 more vehicles across Tamil Nadu with FullFily and other last-mile delivery partners over the next few months.

MBSI will also procure ICE and EVs – two, three, and four-wheelers; two and three-wheelers will be deployed on delivery / rental platforms, last-mile delivery companies, taxi aggregators, and employee transportation companies. These vehicles will be given for rent to individuals, cab drivers, and delivery executives at an affordable monthly lease value, noted Shoji Shiraishi, Managing Director, MBSI.

Shiraishi said, 'We will continue to onboard electric vehicles across multiple cities and generate employment avenues for the youth of India. We plan to work with more mobility companies in the future and to transform the overall shared mobility space in India by bringing our financial and strategic experience from our stakeholders.” 

This is MBSI’s ninth investment in 2022, and its first was with Royal Brothers-India’s leading bike rental company, followed by Rentelo - a 2-wheeler rental platformer in Bengaluru. The company has also invested in Malbork - a Bengaluru-based all-electric sustainable energy-powered vehicle service company, and Rapido – a 2W/3W ride-hailing platform. Their other investments include Mother POD, Soujanya Travels- Bengaluru-based all-electric sustainable energy 4-wheeler taxi and an employee transportation company. MBSI has partnered with last-mile delivery companies in Delhi, Hyderabad, and Bengaluru.  

Share This Page