Yamaha's Blue Square showrooms have reached a remarkable tally of 300 across India, demonstrating the brand's commitment to providing an exceptional retail experience for its customers. The introduction of Blue Square outlets in 2019 was a strategic move to offer a holistic and immersive brand experience, showcasing Yamaha's exclusive range of premium two-wheelers, apparels, and accessories.
The Blue Square showrooms are more than just retail spaces; they are vibrant community hubs where Yamaha enthusiasts can connect with the brand's culture and legacy. These outlets embody Yamaha's proud racing DNA through their 'Blue' theme, while the 'Square' represents a dynamic platform for the brand's exhilarating and stylish product line-up.
Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, shared his enthusiasm for this achievement, stating, 'Achieving 300 Blue Square showrooms is a testament to Yamaha's dedication to delivering unparalleled customer satisfaction and ownership experience. This expansion underscores our vision to set new standards in sales, service, and customer delight in the Indian market.'
Exclusive models such as the track-oriented R3, the streetfighter MT-03, and the maxi-sports AEROX 155 scooter are the highlights of the Blue Square showrooms. Furthermore, the outlets feature a range of motorcycles equipped with Traction Control System (TCS), including the YZF-R15 V4, MT-15 V2, and the FZ series, alongside Yamaha's innovative hybrid scooters like the Fascino 125 FI Hybrid and Ray ZR Street Rally 125 FI Hybrid.
With a strategic distribution of 300 showrooms across India, including 129 in Southern India, 81 in Eastern India, 54 in the West, and 37 in the North, Yamaha ensures a consistent and premium experience for customers nationwide. This extensive network not only facilitates Yamaha's growth but also caters to the evolving demands of Indian consumers seeking advanced, reliable, and stylish two-wheelers.
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