India Yamaha Motor (IYM) has announced the milestone of setting up 200 Blue Square showrooms across India.
Introduced in 2018, 'The Call of the Blue' brand campaign struck a chord with its customers nationwide. Building upon this campaign's success, the company introduced the concept of Blue Square outlets in 2019, serving as a prominent platform to showcase Yamaha's premium positioning and product range.
Furthermore, they serve as a thriving hub for customers to engage with the exclusive Blue Streaks rider community, fostering interactions and exhilarating rides with like-minded individuals who share the same passion for Yamaha.
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Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, said, “Our ambition is to further expand the Blue Square outlets, ensuring that every Yamaha customer receives the exceptional experience they truly deserve from a world-renowned brand like Yamaha. By the end of 2023, we plan to increase the count of these exclusive outlets to 300.”
In future, the company also plans to introduce its global product range, including the larger displacement bikes through these premium Blue Square outlets.