Yamaha Motor India has unveiled the fourth iteration of its flagship brand campaign, ‘The Call of The Blue,’ aimed at reinforcing its premium positioning in the Indian two-wheeler market. This campaign targets new motorcycle riders who are coming of age, aiming to elevate their aspirations for Yamaha's range of products.
Designed specifically for the youth, the campaign emphasises Yamaha’s core values, global heritage, and ethos. It seeks to instil a sense of passion and excitement in young riders, aligning with the growing trend among customers who seek superior performance and premium experiences. By offering world-class products across higher engine displacements and driving immersive consumer engagement initiatives, Yamaha aims to increase its market share in the premium segment. The brand intends to establish itself as the preferred choice for India's most dedicated motorcyclists through this campaign.
Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, stated 'By introducing the 4th edition of ‘The Call of The Blue’ brand campaign, we are reinforcing our brand values by inspiring young aficionados to awaken the rider within them. We are confident that this new version will be a success and will help in strengthening our position in this dynamic market, while also differentiating us from others.' His remarks underline Yamaha’s strategy to cater to the unique preferences of today's youth, aiming to inspire them to embrace the brand’s riding ethos.
‘The Call of The Blue’ Version 4.0 campaign builds on the momentum of previous versions, reflecting Yamaha’s ongoing efforts to cultivate a loyal community of riders who identify with the brand's ethos.
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