India Yamaha Motor has launched the 3rd Version of the national brand campaign ‘The Call of the Blue’ to elevate its image by intensifying the aspirational value through engaging customer-centric activities and launches.
The company has also announced the ‘My Call of the Blue’ online contest for its customers. The top four winners will win a trip to witness Sepang MotoGP in action.
A new brand campaign film on ‘The Call of the Blue' Version 3.0 was released as a part of the campaign. The film portrays the aspiration levels of owning a Yamaha and how every Yamaha product enriches the lifestyle of the youth from different walks of life, noted Eishin Chihana, Chairman, Yamaha Motor India Group of companies.
Chihana said, “In India, ‘The Call of the Blue’ brand campaign has played a significant role in positioning Yamaha as a premium brand with a strong racing heritage. We will reach out to a wider set of customers who aim to make motorcycling a part of their lifestyle. Additionally, we will intensify our promotion activities and expand our network of premium Blue Square stores to provide customers a delightful experience.”
The company is aggressively expanding its current network of over 80 Blue Square showrooms. Currently, India Yamaha operates with 1,800 plus Touch Points across India.