India Yamaha Motor Pvt Ltd made an appearance at the Delhi Comic Con hosting over 15,000 fans and pop culture aficionados. The centrepiece of Yamaha’s presence was the Blue-themed Yamaha Experience Zone, which drew large crowds with its engaging activities. A MotoGP gaming setup allowed visitors to experience the adrenaline of virtual racing, blending the thrill of motorsport with interactive entertainment.
The Samurai-themed MT-03 motorcycle emerged as a photo spot, symbolising Yamaha’s commitment to fusing cutting-edge design with cultural motifs. Another attraction was the YZF-R15 display which featured a lean angle giving fans the sensation of tackling racetrack corners.
Visitors also enjoyed the RayZR Street Rally station, which provided instant photo-sharing features, allowing attendees to capture and take home memorable moments. These activities resonated with Comic Con’s audience, creating a lively atmosphere that celebrated both motorcycling and pop culture. Yamaha further engaged attendees by offering exclusive Comic Con-themed merchandise, Super Fan Boxes, and other branded goodies to the most enthusiastic cosplayers and fans.
As Yamaha wraps up its participation in Delhi Comic Con, the company has expressed its commitment to continuing such initiatives in other cities across India. These efforts are aimed at deepening the brand’s engagement with young audiences and establishing itself as a cultural and lifestyle icon beyond motorcycling.
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