The construction machinery company XCMG has announced the beginning of the seventh edition of its annual large-scale integrated Marketing Creative Event, XCMG Apprentice, called “XCMG Time Traveler.” The event will be held at the XCMM India & Schwing Stetter India, Cheyyar, Tamil Nadu facility.
According to a press release from the company, it will allow peers all over the world to connect and use their skills and passion to get practical hands-on experience at XCMG with fellow machinery enthusiasts and professionals. Alongside, the event will also seize the opportunity to jointly pursue scientific and technological development, and open a new chapter for the 80th anniversary.
Additionally, the campaign will be settled in five countries and regions in Asia, America, and Europe and form five teams representing different aspects of XCMG characters, including team Globe- China, team Southeast Asia- Thailand, team South Asia- Cheyyar, Tamil Nadu, India, team Europe - Krefeld and team South America- Brazil.
Tu Hui, Managing Director, XCMG India, said, “We believe that by conducting more such events and encouraging the right employee culture, our employees across the world can come together, and we can nurture the right talent that would lead to transforming young minds into future leaders and eventually be a step towards a success in India.”