Recent insights by Spinny, a used car retailing platform, show an increase in the number of women buying cars from 28% to 32% in H1FY22. Spinny attributed this growth to the fact that more women are now financially independent and that great decision-makers prefer personal mobility over public transportation.
The report stated that most of the women consumers are relatively aged between 30 to 40 years. According to Spinny, the growing number of women buyers accounts for certain trends such as increased preference towards vehicle ownership & financing options, automatic and petrol variants cars, and cars less than five years old. In addition, the brand has seen increasing interest from the Tier -2 market.
Regarding model types, hatchbacks are most popular with female buyers, followed by SUVs. Additionally, silver and red are the preferred colours, and an integrated in-dash music system is the most desired feature. Women in Tier-1 cities prefer buying the country’s top brands and car models such as Hyundai i20, Tata Nexon, Maruti Baleno, Maruti Swift, and Renault Kwid.
Niraj Singh, CEO & Founder, Spinny, said that with the company's focus on quality, customer experience and transparency, people have come to trust used car companies & lifelong relationships with car buyers. 'With the rising enquiries, it’s evident that women wouldn’t compromise on safety in transportation for any household,” he added.
Indian cricket legend Sachin Tendulkar had last year partnered with Spinny as a strategic investor and a lead brand ambassador. Badminton legend PV Sindhu is also associated with the company.