Daimler India Commercial Vehicles (DICV), the wholly owned subsidiary of Daimler Truck AG and the manufacturer of BharatBenz branded CVs, announced its entry into the pre-owned commercial vehicle market under a new brand ‘BharatBenz Certified’.
This new business initiative will undertake the refurbishment and sale of pre-owned BharatBenz trucks to Indian customers. In the pilot phase, BharatBenz Certified will be available at Trident Trucking, Bengaluru and will then be expanded to all BharatBenz dealerships across the country.
A release by DICV stated that all used BharatBenz vehicles, repaired and restored to a near showroom condition by ‘BharatBenz Certified’, will come with a warranty of six months. Customers will have the option of going for a new annual maintenance contract for their pre-owned BharatBenz trucks or even transferring the existing warranty and AMC from the previous owner.
According to Rajaram K, President, Sales and Customer Service, BharatBenz Marketing, the company's perpetual and thorough market research practice brought to its attention the aspiration of customers, who would like to purchase pre-owned BharatBenz trucks, and this need in the market gave birth to the idea of launching BharatBenz Certified.
“BharatBenz Certified will also be the catalyst for first-hand BharatBenz customers to upgrade their fleet to new BharatBenz vehicles, which in turn creates an opportunity for customers aspiring to own safe and reliable pre-owned BharatBenz vehicles that will be as good as new after they are refurbished and restored by BharatBenz Certified,” Rajaram said.