Vritti iMedia, a Digital out-of-home (DOOH) company, has integrated geofencing technology (GeoReach) across 575 State bus stations across Maharashtra, Gujarat, Karnataka, Goa, Punjab, Rajasthan, Himachal Pradesh and Haryana through its branded platform– Audiowalla Bus Stand.
A press release from the company stated that GeoReach focuses on engaging with individuals near a Bus Station's Passenger Information System (PIS). This implies that passengers waiting at the bus station can view the advertisement on the TV screens, listen to it through the PIS, and interact by clicking on the ad across platforms like Facebook, Instagram, Google, and other websites.
Interestingly, the ads and messages can be heard within a 100-metre periphery of a bus station. The digital messages across all the 575 bus stations are centrally controlled and monitored from Vritti’s headquarters in Pune, ensuring the loudspeakers disseminate content in a secure environment.
This strategy ensures heightened interaction, resulting in prompt and measurable lead generation, the release added. The medium has the potential of reaching 13 million people nationally and 25k to 40k at each bus station on a daily basis.
Veerendra Jamdade, Founder & CEO, Vritti iMedia, said that studies have shown Geofencing to exponentially grow the Call To Action (CTA) and sales conversions.
He added that GeoReach could help create rural marketing messages across FMCG, automotive, fintech, insurance, agritech, and e-commerce industries.
Moreover, this technology serves as a compelling platform for delivering socially relevant and purpose-driven messages, Jamdade said.
Rajesh Radhakrishnan, Founder & Chief Marketing Officer, Vritti iMedia, said, “GeoReach reinforces Vritti's commitment to delivering unparalleled customer experiences and enhancing brand-consumer interactions.”