Vredestein (from Apollo Tyres) has announced the expansion of its footprint in the North American region by partnering with Canadian Tire. The latter is known as Canada's largest retailer of passenger car and light truck tyres, with over 500 stores across the country.
The company is retailing its Hypertrac range of tyres in Canada. In 2021, it entered the key North American market by launching its comprehensive lineup of premium tyres for passenger cars and light trucks.
Abhishek Bisht, Assistant Vice President, Americas, Vredestein, said, “It is a privilege to work with Canadian Tire as we launch Vredestein across Canada. They are the perfect partner - with over 100 years of providing trusted service to Canadian consumers, they are ideally positioned to help introduce new customers to Vredestein’s family of premium tyres.”