Volvo Car India has launched an innovative environmental initiative called 'The Reverse Project,' aimed at reversing environmental damage by planting trees corresponding to the mileage driven on electric vehicles (EVs) of any brand. The project kicked off with the transformation of an urban dump yard in Ghaziabad, Uttar Pradesh into a vibrant urban forest, achieved through a partnership with ASSOCHAM and the planting of 10,000 trees.
EV owners can have trees named after them based on the distance they have travelled in their vehicles. Non-EV owners can also participate by pledging to the cause, with three trees named in their honour. This project underscores Volvo's commitment to sustainability and represents a significant step towards a greener future.
Jyoti Malhotra, Managing Director of Volvo Car India, stated 'The Reverse Project allows car owners across India to contribute to reversing environmental damage. Volvo will plant five trees for every Volvo EV bought and extend a similar opportunity to other EV owners. Regardless of where you are in India or what EV you drive, once you register on the Reverse Project site, four trees at the Urban Forest will be named after you for every 5,000 kilometres you drive. Non-EV users can also participate by pledging, resulting in three trees named on their behalf.'
Volvo Car India has committed to maintaining the urban forest for the next four years. This initiative has already yielded significant results, transforming a former landfill, previously a major environmental hazard, into a vital green space for the city.
The Reverse Project aligns with Volvo Car India's broader sustainability goals, including promoting a sustainable planet and achieving net carbon neutrality by 2040. The initiative extends beyond automotive innovations to environmental stewardship, transforming urban dump yards into urban forests. Participants in the project will receive a certificate acknowledging their contribution to this crucial environmental effort.
The Reverse Project is part of Volvo Car India's global initiative, the 'For Life Fund,' which aims to address biodiversity and ocean health and supporting broader climate action.
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