Uno Minda has announced the launch of the Uno Star 2.0 application which is a unique loyalty program featuring a 5-tier reward system: Bronze, Silver, Gold, Platinum, and Diamond. Each tier offers exclusive rewards and benefits, and users can spin the wheel to win additional perks upon reaching a new tier. The app has been designed to cater to a diverse audience, supports 11 languages, including Hindi, English, Gujarati, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Assamese, and Oriya, ensuring better penetration in local markets.
The application offers a seamless registration process tailored for various categories, including retailers, mechanics, authorised service centres, and distributors. Mechanics need to provide essential documents such as Aadhar cards and PAN cards. Other users are required to submit documents like GSTN Certificate, Business PAN Card, Composite Certificate, Retailer Bill, Distributor Invoice, Authorised Retailer Certificate, and Udyog Aadhar to ensure a secure and reliable registration process.
The reward feature not only enhances user engagement but also provides tangible benefits, reinforcing customer loyalty.
Parth Vora, Head of Distribution at Uno Minda Ltd, stated 'Loyalty programs often offer similar rewards and benefits to all customers, failing to understand their preferences, which leads to a lack of differentiation and personalisation. With its user-friendly interface, comprehensive features, and unwavering commitment to customer satisfaction, the Uno Star App will revolutionise the way the automotive industry approaches these programs.'
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