Two/three-wheeler and off-highway tyre maker TVS Srichakra has announced its foray into the Indonesian market with a Eurogrip range of tyres in five sizes.
The first product line to be launched is Eurogrip Bee City meant for two-wheelers, customised to suit the needs of Indonesian riders’ urban lifestyle and road conditions.
The tyres will be available immediately in Jakarta, Bandung, Semarang and Surabaya and in the second phase in seven cities that include Palembang, Medan, Pontianak, Samarinda, Manado, Banjarmasin and Makassar. To start with, customers can choose from a product line consisting of five tyre sizes, three patterns and 13 products and will be offered with a 4-year warranty period.
Eurogrip Bee City tyres come with an asymmetric pattern with a centre groove. The high-flexibility polymer compounds provide uniform traction and wear with skid-proofing on wet roads and better wet and dry grip. The stronger reinforced casing gives high durability and extended tyre life. They are compatible with a wide range of bike models such as Yamaha Jupiter Z, Suzuki Smash, Honda Beat and more. In addition, these tyres have innovative technologies, including Optimized Tread Pattern Design Technology (OpT-PaD), Air Seal-Inner Liner Technology (A-SeT) and Roll Balanced Unique Tyre Construction (RoBusT).
Sivaramakrishnan V, Chief Technology Officer, TVS Srichakra, said, “Our Indian and international research and development teams have come together to develop Eurogrip Bee City range of tyres. In the preparatory phase, we conducted detailed market research and studies to understand various parameters ranging from tyre quality functions, pattern preferences and customer usage. Further, the tyre prototypes developed were put through rigorous testing in local Indonesia conditions and were exposed to over eight lakh kilometres of riding over four months each of wet and dry seasons. We are confident that these tyres will delight our Indonesian customers with an effortless riding experience suited for different conditions.”
Madhavan, EVP – Sales & Marketing, TVS Srichakra, said, “Indonesia will be one of our important international markets going forward, and we will invest in terms of infrastructure, sales processes as well as the brand.