Two/three-wheeler maker TVS Motor will unveil its proprietary platform in the Metaverse called TVS Motoverse on October 19, 2022. The OEM claims it has become the first two-wheeler company globally to have a dedicated metaverse platform.
In its first-of-its-kind product launch, TVS Motor will host an array of events for the customers in Motoverse, including the creation of their Avatars, product experience, and gaming zones, a tech review of the new product, and a music concert with a performance by Armaan Malik, the company noted via a press release.
The OEM also plans to use the same platform to create more such events and launches in the future. TVS Motoverse can be accessed by any smart device, including a phone, tab, PC, or Laptop.
Notably, four-wheeler OEMs, including Maruti Suzuki, Volvo, Hyundai, and MG Motor, have already shared their plans around Metaverse. However, this is the first time a two-wheeler OEM has announced its entry into the Metaverse world.