TVS Motor Company (TVSM), a leading global manufacturer in the two and three-wheeler sector, has announced a strategic partnership with CSC Grameen eStores for its commercial vehicle range (3-Wheelers).
The TVS commercial vehicle range, including the TVS King Deluxe, TVS King Duramax, TVS King Duramax Plus, and TVS King Kargo, will be listed on the CSC e-store this weekend. CSC Grameen eStore, initiated by CSC eGov with the support of the Government of India, aims to digitally empower citizens across the country.
Announcing the partnership, Rajat Gupta, Business Head of Commercial Mobility at TVS Motor Company, said, 'This partnership will help us expand our reach to previously untapped areas. With VLEs integrated into their respective ecosystems, they will serve as our first touchpoints, explaining the product proposition in a language and environment familiar to customers. This will not only facilitate sales but also foster a deeper customer connection.”
Avani Kapoor, Senior Vice President and Business Head of CSC Grameen eStore, added, “In line with our mission of ‘Atmanirbhar Bharat’, we aim to bring world-class products to rural areas. Commercial mobility is essential for the country’s social and economic well-being. With TVS on our platform, VLEs will have a wonderful portfolio of 3-wheelers to offer, and customers will receive an excellent proposition. We couldn’t be more pleased.”
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