TVS Motor Joins Bahwan International To Strengthen Its Footprint In Iraq

Mobility Outlook Bureau
25 Oct 2021
11:49 AM
1 Min Read

ARATA International FZC will be the new distributor under the terms of the tri-party agreement. Building on this collaboration, the organisations will look into further areas of cooperation in Oman and India.


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Chennai-based two-wheeler manufacturer TVS Motor Company has inked a tri-party deal arrangement with Bahwan International Group. ARATA International FZC will be the new distributor under the terms of the tri-party agreement. Building on this collaboration, the organisations will look into further areas of cooperation in Oman and India. The signing ceremony took place at Bahwan International Group in Muscat, Oman, between Sheikh Ahmed Bahwan, Chairman, Bahwan International Group, and Sudarshan Venu, Joint Managing Director, TVS Motor Company. Venu said, “We are delighted to partner with a reputed group like ‘BIG’, to strengthen our presence in the MENA region. Iraq is an important market for us, and ARATA International FZC’s extensive distribution network, along with our shared ethos and values, makes them the ideal strategic partner. This association with them is a significant step towards further expanding and bolstering TVS Motor Company’s market presence in Iraq.” Abdullah Bahwan, Executive Director, Bahwan International Group Holding, said, “We are happy to join hands with a multinational brand like TVS Motor Company. This partnership will be instrumental in bringing a wide range of mobility solutions and will cater to the requirements of a broad range of customer segments in the country. The two-wheeler manufacturer's product portfolio in Iraq includes two-wheelers such as TVS XL 100 i-TOUCHstart, TVS XL 100 Comfort, TVS HLX 150 series, TVS NTORQ, TVS Jupiter series, TVS WEGO, TVS MAX 125 and the three-wheeler TVS King Deluxe Plus.  

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