Leading two/three-wheeler manufacturer TVS Motor Company on Wednesday announced its foray into the premium lifestyle segment with the launch of a ‘modern-retro’ motorcycle – the TVS Ronin.
The bike will be available in three variants - SS, DS, and the top variant - TD. It will be available in select dealerships across the country starting July 2022.
According to the company, the bike is designed ground up and is a lifestyle statement that takes inspiration from the modern, new-age rider.
The bike combines several features with a unique design and modern technology, ensuring stress-free riding experiences across terrains. It features dual-channel ABS, voice assistance, and enhanced connectivity. Besides, the bike is launched with an exclusive range of branded merchandise and custom accessories, a configurator and a dedicated experience programme.
Sudarshan Venu, Managing Director, TVS Motor Company, said, “The TVS Ronin motorcycle is designed from a blank canvas to be a reflection of the spontaneous, fluidic, versatile and multi-faceted young rider of today. It is designed to create an effortless and ‘unscripted’ riding experience. True to the TVS brand it has cutting edge technology and connectivity. TVS Ronin is a lifestyle partner complete with an exclusive range of merchandise and accessories, a riding community, and an effortless customisation process.”
Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “Inspired by our customers’ need to chart ‘unscripted’ journeys, the TVS Ronin will carve a new segment based on an emerging lifestyle free from stereotypes, dated codes, and legacy baggage. This is thereby transforming the premiumisation into personalisation more and more, creating a trend in the two-wheeler segment. The motorcycle will bring a premium lifestyle experience for our customers, offering a differentiated brand ecosystem.”