TVS Motor has expanded its footprints in Iraq by opening a new showroom in Baghdad with its sales partner Ritaj International General Trade, which has been its sales partner since 2017.
Spread across 500 sq meters with a built-up area of 840 sq meters, the showroom is located in Palestine Street in Baghdad, the company said in a press release.
In addition to the wide range of two- and three-wheelers, the showroom will also accommodate spare parts and have a service facility.
The company will also launch two products, Star HLX 150 5-gear motorcycles and three-wheel King Deluxe Plus, in the market.
TVS King Deluxe Plus comes with an air-cooled, single-cylinder, 4-stroke 199.26 cc Si engine.
According to the company, the Star HLX 150 5-Gear, specially developed for Iraqi roads, has a 150-cc Ecothrust engine with IOC technology and supposedly the best durability in its class.
TVS Motor’s current product range in Iraq includes the XL100 moped, HLX 150 and Max 125 commuter motorcycles, Jupiter scooter, Wego, Scooty Pep +, NTORQ 125 and T and three-wheeler TVS King Deluxe.
The company has been present in Iraq since 2016 and offers products that meet the different needs of two- and three-wheeler customers in the country.
R Dilip, Executive Vice President - International Business, TVS Motor, said the new demonstrates the company’s commitment to the market and will host a diverse range of products that will cater to customer requirement and aspiration. The strategic location of the store, as well as the end-to-end service and spares support, will help enhance customer satisfaction.
Emad Abdul Jabbar Kareem Al Rabeaa, Managing Director, Ritaj International General Trade, said the organisation represented TVS Motor for over four years, catering to customers’ demand in Iraq. “The technology and quality prowess of TVS Motor combined with our network facility has created an impact in the region, and this showroom will further consolidate our partnership’s success in the country,” he added.