TVS Motor Company on Friday announced a partnership with EGO Movement as a majority shareholder in an all-cash deal through its Singapore Subsidiary TVS Motor (Singapore) Pte Ltd. The partnership is in line with its strategy to expand its global presence in developed markets, commencing with Europe, which serves as the heart of the e-bike mobility landscape. Led by the co-founder’s Daniel Meyer and Marie So, EGO Movement is a Swiss technology company providing innovative mobility solutions through a portfolio of e-bikes, e-cargo bikes, and e-scooters. The company combines unique designs with innovative software and hardware to deliver a differentiated customer experience. It has an omnichannel network across Switzerland, Liechtenstein, and Germany with plans to expand across Europe, combining the best of strategically located stores with a seamless online experience. Sudarshan Venu, Joint Managing Director, TVS Motor Company, said that the partnership with EGO Movement reaffirms TVS Motor Company’s commitment to electrification and the broader sustainability agenda. “We are building a strategic personal e-mobility ecosystem by scaling unique brands which share our vision of delivering compelling customer experience benchmarks through cutting-edge, aspirational products,” he said. Venu further added, “It is also an important milestone in our journey to grow our presence in Europe, with the Norton Motorcycles acquisition last year and now the launch of the personal e-mobility platform.” Daniel Meyer, Co-founder and CEO, EGO Movement, said, “We are confident that together with TVS Motor Company, we will be able to create more value for all partners and customers of EGO Movement focusing on further growth by following our mission of a greener way of e-mobility.”