TTTech Auto, a leading platform product and service provider focused on system, safety, and security for the Software-Defined Vehicle (4SDV), has enhanced its strategic positioning and brand with the new company claim 'Made to Drive.'
The automotive industry is undergoing a significant transformation, facing challenges in developing highly automated driving, particularly in SAE Level 3 and Level 4 functions. Concurrently, the 'Software-Defined Vehicle' (SDV) concept and the trend of higher integration and centralisation have emerged as primary themes. The industry must deliver electronics-based innovations with enhanced customer value at reduced costs. This shift is driven by the exponential growth in System-on-Chip (SoC) performance and E/E architectural centralization, necessitating key industry needs such as abstracting hardware from software, faster and more robust integration of best-in-class functions, and incremental software updates over-the-air with accelerated re-validation, re-verification, and re-homologation.
“With this trend, middleware solutions are gaining prominence. Our safety middleware “MotionWise” is a key enabler for safe SDVs, optimising performance, safety, integration, and software updates, allowing customers to focus on the driving experience,” said Dirk Linzmeier, CEO of TTTech Auto. “We are made to drive safe software-defined vehicles,” he added.
“We enhance speed, robustness, safety, and security in software development, integration, and updates by leveraging cutting-edge technologies and expertise to ensure a safer and more enjoyable journey for all. By transitioning from being an expert to becoming an enabler and driver of transformation, we seek to strengthen our position as a trusted partner that guides customers towards safe SDVs,” explained Stefan Poledna, CTO and Co-Founder of TTTech Auto.
The new company claim 'Made to Drive' encapsulates TTTech Auto's commitment to automotive software innovation and technology. It underscores the company's role in driving safe execution and communication across vehicle architectures, facilitating faster integration of best-in-class functions, and enabling incremental software updates with shorter re-validation, re-verification, and re-homologation cycles.
TTTech Auto’s renewed strategic positioning aims at clear competitive differentiation by not only targeting SDVs but also extending its scope beyond the competition with its 4SDV approach, addressing Systems, Safety, Security, and Software. TTTech Auto’s platform products and services, combined with its value network partners, stand out in the market and attract customers who require a strong partner to collaboratively realize innovation.
The initiative also includes a comprehensive update of the company's branding, messaging, and corporate design. TTTech Auto's focus on technology and software is now reflected in the company’s new logo, which is based on coding brackets, giving the brand a fresh and distinctive visual appearance.
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