Tresa Motors today announced the appointment of Edmund Spitz as Chief Design Officer, reporting directly to Rohan Shravan, Founder CEO and CTO. Spitz brings over a decade of global transportation design experience from companies such as BharatBenz, Daimler Trucks North America, and SAIC Innovation Centre. In this role at Tresa Motors, he will lead innovation-focused design teams as he joins the company on its journey to position India as a leader in global EV transportation solutions.
Spitz said, “India is at a tipping point, with the potential to become a global EV powerhouse. We will evaluate the entire chain of how a commercial vehicle is put together and incorporate our additional capabilities in robotics, AI, and 3D imaging, to build a more efficient truck. Lastly, we aim to enhance the user experience of the operators of commercial vehicles, an under-addressed market today, through thoughtful design and engineering solutions.”
Spitz built his global automotive design experience through his tenure at Daimler Truck, where he rotated through key design roles at BharatBenz in Chennai, India, FUSO in Yokohama, Japan, and Freightliner Trucks in Portland, Oregon. Notably, he was instrumental in setting up the BharatBenz design studio in Chennai in 2012 as the Creative Head of the Studio, where he designed a range of light to heavy-duty commercial vehicles during his time there.
He was most recently Head of Transportation Design at Strate School of Design’s Bangalore campus. Before that, he led a team of designers at the SAIC Innovation Centre in San Jose, California, focused on developing Driverless Mobility solutions and experiences for Level 5 autonomy.