In a bid to elevate customer experience, Toyota Kirloskar Motor (TKM) has announced the signing of a Memorandum of Understanding (MoU) with Bajaj Finance to provide enhanced retail finance options that are specially designed to make the process of vehicle purchasing more convenient and accessible.
A press release from TKM noted that the partnership with Bajaj Finance will provide the company's customers with convenient and attractive financing options, ultimately enhancing the overall ownership experience. Bajaj Finance has also announced that it will commence its new 4-Wheeler Finance business this month across 89 key locations in India as part of the first phase. These locations cover approximately 70% of the overall auto industry sales.
Atul Sood, Vice President- Sales and Strategic Marketing, Toyota Kirloskar Motor, said that by joining hands with Bajaj Finance, the company aims to reach a wider customer base, especially across Tier-2 and Tier-3 markets, and boost retail sales.
“Together, we wish to ramp up the retail financing landscape in the Indian auto industry and make the experience of owning a Toyota vehicle more accessible and rewarding for our customers,” he added.
Siddhartha Bhatt, Chief Business Officer- Auto Finance, Bajaj Finance, noted that the partnership marks the company’s foray into a new four-wheeler financing business.
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