Texas Instruments (TI) has introduced a suite of innovative automotive chips at CES 2025, aimed at enhancing vehicle safety and elevating in-cabin experiences across all vehicle segments.
The AWRL6844 60GHz mmWave radar sensor sets a new standard in safety by integrating three critical in-cabin sensing features—seat belt reminders, child presence detection, and intrusion monitoring—into a single chip. With edge AI-enabled algorithms, the sensor achieves 98% accuracy for occupant detection and over 90% classification accuracy for child monitoring, enabling OEMs to meet stringent Euro NCAP 2025 standards while reducing costs by $20 per vehicle.
In the realm of automotive audio, TI’s AM275x-Q1 MCUs and AM62D-Q1 processors deliver premium sound experiences by integrating advanced audio networking, memory, and AI-driven DSP cores into a scalable system-on-chip (SoC). Paired with the TAS6754-Q1 audio amplifier, which offers superior audio quality with reduced power consumption, these solutions make immersive features like Dolby Atmos accessible across vehicle price points.
Amichai Ron, Senior Vice President of TI Embedded Processing, said, “Today’s drivers expect enhanced safety and immersive audio experiences in all types of vehicles. With our edge AI-enabled radar sensors and advanced audio SoCs, we’re enabling automakers to deliver safer, smarter, and more connected driving experiences.'
TI’s new portfolio underscores the company’s commitment to advancing the future of automotive technology, ensuring safety, entertainment, and connectivity in every ride.
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