Tata Technologies has launched its gender diversity focused hiring campaign in line with its renewed focus on promoting gender diversity across its workforce.
The new brand campaign #EngineeringDiversity invites women innovators to be part of the company's transformation journey and grow with it while innovating safe, sustainable solutions for the global original equipment manufacturer (OEMs) and their ecosystem of partners.
Through the Rainbow programme, the company has focused interventions on onboarding more women and parallelly creating support frameworks for them to succeed. The programme has a structured framework and four key pillars- Hiring, Communication, Growth and Enabling.
Aimed at creating a conducive ecosystem and infrastructure that nurtures a diverse workforce, the programme will make focused efforts towards attracting and onboarding a diverse talent pool, a press release from Tata Technologies stated. The company aims to hire 1,000 women engineers in FY24, to strengthen its gender diversity ratio further and has identified specific opportunities for women.
Tata Technologies will also create platforms for employee participation and dialogues to break the bias and build a culture of inclusivity ground up. It also recognises women innovators within the organisation through the SHEnnovator campaign.
The company further aims to groom women leaders for tomorrow through the LeaderBridge-WINGS programme, a 6-month developmental intervention aimed at helping women employees develop their leadership potential further and excel in their careers.
Tata Technologies believe in creating an inclusive culture that provides equal opportunities to all individuals irrespective of colour, race, gender, religion, disability, age, sexual orientation, or nationality. Through a global, diverse, and exciting working environment and access to the latest technologies, the company aims to cultivate a workplace where everyone can succeed. Besides competitive remuneration, it offers innovators an opportunity to work on global projects, upskill & learn through classroom and global eLearning platforms and collaborate with 11000+ global talent pool, the release added.
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