Tata Motors has announced that the Punch has reached an impressive milestone, becoming the fastest sub-compact SUV to surpass 400,000 sales in just 34 months. Launched in October 2021, the Tata Punch introduced the sub-compact SUV category to India, captivating consumers with its bold design, high ground clearance, and commanding driving position. The Punch's ability to navigate Indian terrains was demonstrated when it became one of the first front-wheel-drive sub-compact SUVs driven to the peak of Sandakphu, showcasing its rugged capability.
Punch received a GNCAP 5-star rating, achieving the highest points for adult occupant protection at that time. In August 2022, it set a new industry benchmark by becoming the first sub-compact SUV to achieve 100,000 sales in 10 months. The momentum continued, with the next 100,000 sales achieved in nine months, followed by 300,000 sales in another seven months.
The launch of the Punch iCNG in 2023, featuring Tata Motors' innovative twin-cylinder technology with uncompromised boot space, further disrupted the market. The introduction of the Punch.ev in January 2024 expanded its appeal, making it accessible to a broader customer base with multiple drivetrain options.
The sub-compact SUV segment witnessed growth of 75% year-on-year, with the Tata Punch leading the pack in FY24, capturing a dominant 68% market share. The addition of the CNG variant further boosted sales, contributing to a 30% incremental growth of the overall Punch brand. Meanwhile, the Punch.ev has garnered significant attention from EV enthusiasts, contributing an additional 15% to overall sales growth. It is the fastest EV to reach 13,000 sales and continues to thrive in markets where the Punch brand is already strong.
With a 17.7% market share in the compact SUV segment, the Punch's success is further evidenced by its position as the highest-selling vehicle across all segments (YTD FY25). Demonstrating a 27% year-on-year increase in sales for FY24, the Punch has been the top-selling SUV from January to June 2024. In terms of overall sales, the petrol variant contributes 53% to the Punch's sales, followed by 33% from its CNG variant and 14% from its EV variant (CY24).
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