Tata Motors To Source JLR’s EMA Platform For Avinya Series

Mobility Outlook Bureau
02 Nov 2023
06:18 PM
1 Min Read

The access to JLR’s EMA platform, will help accelerate TPEM’s entry into the high-end EV segment while reducing development cycle time and costs.


Tata Motors To Source JLR’s EMA Platform For Avinya Series  mobility outlook

Tata Passenger Electric Mobility Ltd (TPEM) and Jaguar Land Rover Plc (JLR), both 100% subsidiaries of Tata Motors Limited (TML), have entered into a Memorandum of Understanding (MoU) for the licensing of JLR’s Electrified Modular Architecture (EMA) platform for a royalty fee (including electrical architecture, electric drive unit, battery pack and manufacturing know-hows) for the development of TPEM’s ‘premium pure electric’ vehicles series ‘Avinya’ on the EMA platform.

As part of this knowledge, skills and manufacturing process transfer, over 200 new jobs are expected to be created in the UK. JLR’s EMA platform will underpin JLR’s next generation of ‘pure electric’ mid-sized SUVs for international markets, to be launched from 2025 onwards.

TPEM and JLR will also enter into an Engineering Services Agreement (ESA) to support TPEM’s change content requirements for the first vehicle development. The platform is optimised for native BEV proportions to maximise interior space, comfort and vision along with advanced electrical and electronic (E&E) architecture, connectivity, software and feature over the air capability.

A press release from Tata Motors stated that the access to JLR’s EMA platform, will help accelerate TPEM’s entry into the high-end EV segment while reducing development cycle time and costs. JLR’s advanced E&E architecture is capable of going to L2+ autonomy with all advanced connectivity, comfort and convenience features.

Further, it will accelerate TPEM’s adoption of Software Over the Air (SOTA), Features Over the Air (FOTA), safety (5-star EuroNCAP) and ultrafast charging technologies for high performance vehicles. Anand Kulkarni, Chief Product Officer and Head HV Programmes, TPEM, said that being built on an architecture that is equipped with the latest advances in new age technology, software and artificial intelligence, Avinya will spawn a new breed of world class EVs, with global standards in efficiency and range.

Thomas Mueller, Executive Director, Product Engineering, JLR, stated that the partnership is a further example of great collaboration within the Tata Group, to share value, knowledge and deliver synergies.

Showcased in April 2022, the Avinya will commence the third gen EVs for TPEM.

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