Tata Motors Redefines Mid-SUV Segment With First SUV Coupe

Abhijeet Singh
19 Jul 2024
03:28 PM
1 Min Read

The vehicle is set to launch on August 7th, initially in its electric version, followed by its internal combustion engine (ICE) counterparts.


Tata Motors Redefines Mid-SUV Segment With First SUV Coupe mobility outlook

Tata Motors has unveiled a game-changing vehicle in the mid-SUV segment, the Tata Curvv. As India’s first SUV coupe, the Curvv promises to redefine the category by merging the rugged practicality of an SUV with the sleek, sporty lines of a coupe. The Curvv will be available in multiple powertrains, including petrol, diesel, and electric, catering to a wide range of customer preferences.

Unique SUV Coupe Design: The Curvv combines the robustness of an SUV with the elegant silhouette of a coupe, offering a strikingly aerodynamic profile. Its design includes a sharply sloping roofline, large wheels, high approach and departure angles, and increased ground clearance, ensuring a balanced and dynamic stance.

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Powertrain Options: Following Tata Motors' multi-powertrain strategy, the Curvv will be available in petrol, diesel, and electric variants. This range of options aims to address the diverse needs of mid-SUV customers, providing premium performance across the board.

Spacious Interiors: The Curvv features a spacious, uncluttered interior designed for the modern Indian family. It integrates best-in-class technologies, a panoramic glass roof, and reconfigured boot space to enhance storage and comfort. The interiors are designed with a focus on premium appeal, incorporating high-quality materials and smart design choices.

Advanced Features: The Curvv is packed with advanced infotainment systems, large screens, and connected car technology, offering several segment-first features. It also boasts a suite of active and passive safety features, continuing Tata Motors’ legacy of prioritising safety.

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Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles Ltd, and Tata Passenger Electric Mobility Ltd, stated “Our innovative designs deliver great road presence as well as enhanced functionality. The original Sierra, Safari, Nexon, Punch, and Harrier are testament to this design-led market leadership in SUVs. With the Curvv, we once again break the clutter in the mid-SUV category by introducing India’s first SUV coupe, offering best-in-segment performance and practicality.”

The Curvv is engineered to meet the needs of today’s commuters, offering a blend of stunning design, practicality, and performance. The raised ride height, tough cladding, and dynamic proportions contribute to its appeal, while the aerodynamic design enhances its sporty character. The Curvv will debut in two new colour shades: Virtual Sunrise for the Curvv.ev and Gold Essence for the Curvv ICE.

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