Tata Motors in association with its dealer partner Venkataramana Motors has announced the inauguration of an All-Women Passenger Vehicles Showroom in Hyderabad.
An official statement from Tata Motors stated that spread across 5,000 sq ft, the dealership will boast of an all-women team of 20 ladies, who will be in charge of its end-to-end operations starting from sales, after-sales, valet, security, house-keeping to back end operations amongst others and will be led by Dr Sahrudayani Vankayalapati as the Director.
Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles, said, “From a sales perspective, Tata Motors alone has witnessed a surge in women customers by more than 30%, where the average age of our women buyers has dropped from 37 to 34 years, showing an increase in the affinity of young women towards car purchase.”
Hyderabad is a key market for the company, and both Andhra Pradesh and Telangana are important to its growth strategy, Amba noted.
“In FY22, we witnessed a growth of 82% (as compared to FY21) in our passenger vehicle sales portfolio with a market share of 13% in the region (both figures are for Andhra Pradesh and Telangana region),” he said.
Rajendra Prasad Vankayalapati, Managing Director – VVC and VR Group, said, “With this initiative, we also hope to help bring more diversity to the larger auto sales and after-sales community in the country, which has largely been known to be a male dominated field.”
Dr Vankayalapati said, “With a sales network of 18 touchpoints exclusive to Tata Motors, the VR Group is spread across various districts of Telangana and is very proud to represent this legacy company in the state.”