Tata Motors has introduced a trio of new vehicles – the Intra V70, Intra V20 Gold, and Ace HT+. This strategic move aligns with Tata Motors' commitment to enhancing first and last-mile transportation efficiency, reducing ownership costs, and delivering optimal performance for commercial applications.
The new Intra V70 is positioned as a game-changer in the pickup landscape, boasting the highest payload capacity, spacious loading area, high ground clearance, and a robust drivetrain. Powered by a reliable 1.5 litre diesel engine and equipped with the Fleet Edge telematics system, the Intra V70 ensures efficient and reliable cargo transport. Its cabin is designed for car-like comfort, providing a fatigue-free driving experience.
Tata Motors introduces the Intra V20 Gold bi-fuel, which is India's first and only bi-fuel pickup. Designed for an anxiety-free commute, it leverages the efficiency and profitability of compressed natural gas (CNG) with all-terrain capability. The vehicle comes with three CNG tanks, enabling an unparalleled range of over 800km and an enhanced payload capacity of 1200kg.
The Ace HT+ is hailed as India's most successful commercial vehicle, now equipped with a turbocharged diesel engine for higher power and efficiency. With a longer load body and increased payload capacity of 900kg, the Ace HT+ is positioned as the perfect choice for maximum profit potential in its category. The vehicle's reliable aggregates offer lower maintenance costs and higher earnings.
Girish Wagh, Executive Director at Tata Motors, highlighted the importance of these launches, stating, 'Our small commercial vehicles and pickups are known to provide livelihoods and improve the quality of life of our customers.'
Tata Motors aims to provide a holistic and hassle-free ownership experience, offering benefits such as Fleet Edge telematics for efficient fleet management, annual maintenance contracts, and a comprehensive Sampoorna Seva 2.0 program. The company's commitment to customer satisfaction is further reinforced by India's largest service network.
The launch is complemented by a robust marketing campaign leveraging digital technologies, social media, influencer engagement, and conventional advertising to expand customer outreach and increase brand recall.
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