Tata Motors, in partnership with Sipradi Trading, has launched Safari in Nepal at a starting price of NPR 81.99 Lakh. The company has also unveiled the 'Adventure' persona of the Safari.
The company says that with its tough & stylish exteriors and true-blue SUV characteristics, the Safari will be at home across Nepal's rich and diverse landscape. The vehicles are now on display and have been made available for test drives across the dealer network by Sipradi Trading.
Mayank Baldi, Head, PVIB, Tata Motors, said, 'We're extremely delighted to announce the launch of our premium flagship SUV - The All-New Safari, in Nepal. The New Safari is the culmination of our bold aspirations and unstinted commitment to design, safety, and driving pleasure – the key pillars of the 'New Forever' range.'
Rajan Babu Shrestha, CEO, Sipradi Trading, said, 'The introduction of the Safari marks another milestone in our partnership with Tata Motors, considering it is a unique offering to suit the aspirations and lifestyles of the Nepalese customers, while also promoting the uptake of SUVs.'
Tata Safari will be available in nine variants, starting from XE and going up to the XZA+. Tata Motors has added three new colour options for the Nepalese market- Daytona Grey and Orcus White and the signature Royal Blue.
Based on the OMEGARC, the architecture derived from the renowned D8 platform from Land Rover, the new Safari carries the brand new Impact 2.0 design language.
Launched early this year in India, the product has received a massive response and is one of the top-selling 6/7-seater high SUVs in India, commanding a sizable market share of 18% in the high SUV segment. The company expects a similar demand in the Nepal market too.