Leading Indian carmaker Tata Motors on Thursday announced a doorstep car buying experience, ‘Anubhav’, showroom on wheels.
Targeted at rural customers, this initiative will help increase the reach in Tehsils and Talukas, a release from the company said.
A total of 103 Tata Intra V10 have been deployed as mobile showrooms across the country. These mobile showrooms will help existing dealerships to offer a doorstep sales experience to customers and assist them with information about the product portfolio, accessories, avail finance schemes, book a test drive and evaluate existing cars for exchange.
All the dealerships will define monthly routes for these vans on which they will ply and cover the targeted village or tehsil. In addition, these mobile showrooms come equipped with GPS trackers to monitor the movement for better utilisation, the company said.
Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles, said, “These mobile showrooms will be a one stop solution for rural customers seeking information about our cars, finance schemes, exchange offers etc. They will also derive important consumer insights and data for us to further improve our customer outreach. Rural India sales contributes around 40% to the total passenger vehicles sold in India and with this concept we are confident of expanding our reach, and increasing our customer base in these markets.”