Tata Motors has announced the launch of Fleet Verse, an innovative digital marketplace designed to cater to all commercial vehicle needs. Fleet Verse is built on five key pillars to consolidate all aspects of commercial vehicle ownership onto a single platform.
Smart Search Vehicle Discovery: Enriched with advanced semantic search features, this allows users to explore Tata Motors’ full range of over 900 models and 3000 variants of commercial vehicles.
Product Configurator: Users can input their business needs, applications, and preferences to receive tailored vehicle recommendations.
3D Visualizer: This feature provides an immersive experience, enabling users to view vehicle exteriors and interiors in realistic detail.
Vehicle Online Finance: In partnership with major financiers, Fleet Verse offers fast and smooth finance applications and approvals.
Vehicle Online Booking: Users can book their desired vehicles with a few easy clicks, ensuring prioritized fulfilment and simplifying the acquisition process.
Bharat Bhushan, Head of Digital Business at Tata Motors Commercial Vehicles, stated 'We aim to streamline the commercial vehicle ownership experience, ensuring it's fast, intelligent, safe, and reliable. This initiative underscores our commitment to innovation and enriched customer excellence, driving growth and convenience for both dealers and customers through digitalised value chains.'
All transactions on Fleet Verse are facilitated through Tata Motors' extensive pan-India dealership network, using a direct-to-dealer payment ecosystem. This platform serves as a digital bridge, connecting dealerships and financiers directly with customers, streamlining processes from enquiry to vehicle delivery.
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