A new study by The Udaiti Foundation has highlighted the significant strides made by Mahindra’s Swaraj Division and Swaraj Engines Limited in fostering gender diversity on shop floors.
The report showcases how Swaraj, India’s second-largest and fastest-growing tractor brand, has increased female representation from just 1.5% in 2013 to over 10% in 2024—a significant milestone in the country’s manufacturing sector.
Swaraj’s initiatives to integrate women into traditionally male-dominated roles, including foundry operations, have set a new benchmark for inclusivity.
Breaking Barriers
Despite challenges such as cultural resistance, safety concerns, and limited enrolment in technical trades, Swaraj has successfully implemented several transformative measures:
- Workplace Redesign: Introduction of robotics, raised platforms, and ergonomic modifications to reduce physical strain.
- Talent Pipeline Development: Collaborations with 15 Industrial Training Institutes (ITIs), five polytechnics, and Advanced Technical Institutes to encourage women’s participation.
- Training & Skill Development: Hands-on dexterity modules and on-the-job training tailored to equip women with the necessary technical skills.
- Enhanced Safety Measures: GPS-enabled transport, buddy systems, and female security personnel to ensure a secure working environment.
Swaraj has also taken steps to address societal and cultural concerns by engaging with communities, providing parental counselling, and organizing shop floor visits. These efforts have encouraged more women to consider careers in manufacturing.
A Model For The Future
Pooja Goyal, Founding CEO of The Udaiti Foundation, said, “Swaraj’s journey underscores the transformative impact of investing in skills, infrastructure, and community engagement. It offers a replicable model for the manufacturing sector to drive women’s economic empowerment and significantly contribute to India’s growth story.”
However, challenges remain. Women continue to be underrepresented in technical education, with only 400 out of 17,000 students in Punjab’s ITIs enrolled in trades like diesel mechanics and machinists. Additionally, the reliance on contractual roles poses hurdles for long-term career growth.
Swaraj’s success serves as an inspiration for industries nationwide, proving that gender diversity strengthens workforce resilience and enhances operational excellence. As India’s manufacturing sector evolves, initiatives like these could pave the way for a more inclusive and equitable workforce.
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