Swaraj Tractors has unveiled 'Josh Ka Swaran Utsav,' a nationwide campaign to honour the country's farmers while marking its own golden jubilee. This initiative not only celebrates the brand's longstanding relationship with the agricultural community but also introduces the 'Naya Swaraj' range of tractors, signifying a new chapter in Swaraj's commitment to Indian agriculture.
The 'Josh Ka Swaran Utsav' campaign, initiated in Mohali, where one of Swaraj's oldest manufacturing plants is located, sets off a series of events aimed at engaging with farmers across the nation. Through this campaign, Swaraj Tractors seeks to connect with over 50,000 customers directly, fostering a deeper relationship with the farming community that has been instrumental in the brand's success.
The launch of the 'Naya Swaraj' range is a pivotal aspect of the campaign, showcasing Swaraj's commitment to innovation and its dedication to the evolving needs of the Indian farmer. This new lineup is expected to resonate with the agricultural sector, offering advanced features and enhanced efficiency to support the diverse farming practices across India.
The 'Josh Ka Swaran Utsav' campaign is designed to be a dynamic interaction platform, featuring tractor rallies, customer meets, and discussions that bring together farmers, the Swaraj sales team, channel partners, and agricultural influencers. These events are not just celebratory but also educational, aiming to spread awareness about sustainable farming practices alongside introducing the 'Naya Swaraj' tractors.
Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd, highlighted the campaign's aim to honour the farmers' role in Swaraj's journey. Similarly, Harish Chavan, CEO of the Swaraj Division, emphasised the mutual trust and respect between Swaraj and its customers, underlying the campaign's objective to strengthen this bond further.
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