Swaraj Tractors has released its new range of tractors in the 40 to 50HP category. The pricing for this range starts from INR 6.9 lakh (ex-showroom) for the 42 HP base variant and goes up to INR 9.95 lakh for the 50 HP top-end variant. These tractors will come with a six-year (or 6000 hours) standard warranty.
The tractor maker also announced its association with MS Dhoni as the brand ambassador. With him, the ‘Naya Swaraj’ campaign has been designed to enhance customer experience across the product range.
The new range has improved lift capacity, a six-speed PTO and the option of a multispeed 12+3 transmission IPTO and 4WD setup. A 400 hour service interval suggests the robust design of the front axle and transmission. The design also receives upgrades with a digital instrument cluster, LED tail lamps, and DRLs.
Hemant Sikka, President, Farm Equipment Sector, M&M, stated at the launch that they are launching the latest features and technology to elevate mechanisation in Indian agriculture and empower farmers to achieve higher yields and reduce effort, fostering growth and prosperity.
Adding further, Harish Chavan, CEO, Swaraj Division, M&M, mentioned that beyond performance, this new range emphasises on comfort, versatility for emerging applications and broader customer appeal with its contemporary but authentic styling.
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