Swaraj Tractors marked its golden jubilee on Monday by unveiling a special limited-edition tractor, embellished with golden accents and autographed by brand ambassador MS Dhoni. The event, held at its inaugural manufacturing plant in Mohali, celebrated five decades of innovation and loyalty in the agricultural sector.
The limited-edition lineup includes models such as the Swaraj 855 FE and 744 FE, each featuring unique golden decals and other exclusive design elements, showcasing the brand's appreciation for its enduring customer relationships and robust market presence. These collectible tractors will be available for only two months, making them a rare acquisition for farming enthusiasts and collectors alike.
Highlighting the event was the conclusion of 'Josh Ka Swaran Utsav,' a nationwide campaign that reconnected Swaraj with over 50,000 customers across India. This campaign emphasised the company’s deep roots in the Indian agricultural landscape, further illustrated by a striking sand art installation crafted from soil collected from various parts of India, symbolising the unity and diversity of the nation.
A video testimonial, showcased during the event, narrated Swaraj’s journey from a humble beginning to becoming a key player in the agricultural machinery industry, deeply moving the audience with personal stories from stakeholders and customers who have grown alongside the brand.
Further adding to the celebratory atmosphere, Swaraj unveiled a coffee table book chronicling its 50-year history. More than just a retrospective, the book captures the essence of Swaraj’s relationship with its community, documenting its achievements, challenges, and contributions to India’s agricultural progress.
In addition to celebrating past accomplishments, Swaraj announced a new Corporate Social Responsibility (CSR) initiative, ‘Skilling 5000.’ This program aims to empower over 5,000 women and specially abled individuals by providing them with vocational training in agriculture and other sectors, underscoring Swaraj's ongoing commitment to social upliftment and aligning with the Mahindra Group’s philosophy of ‘Together We Rise.’
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Swaraj Tractors Celebrates 50 Years With 'Josh Ka Swaran Utsav'