Suzuki Motorcycle India Appoints Satoshi Uchida As Its New Company Head

Mobility Outlook Bureau
13 May 2021
01:23 PM
1 Min Read

The newly appointed head will be focussing on gaining a much higher market share in the premium segment.


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Japanese two-wheeler manufacturer, Suzuki Motorcycle India on Thursday announced the appointment of Satoshi Uchida as the New Company Head. As part of SMC’s global revamp, Satoshi Uchida succeeded Koichiro Hirao with effect from May 1, 2021.

Uchida comes with more than 30 years of valuable experience across various global markets, and will be responsible to explore new avenues for growth and further strengthen Suzuki Motorcycle India’s position in the Indian market, a company release said. 

Expressing his delight in re-joining Suzuki Motorcycle India after a gap of two years, Uchida said, “India is one of the largest manufacturers of two-wheelers in the world. For us at Suzuki, it offers immense opportunities for growth and it will be my endeavour once again to further consolidate our base here in India.”

“As our global operations experienced a paradigm shift in the aftermath of the COVID-19 pandemic, Suzuki Motorcycle India has also been taking various initiatives to align with the `new normal’. The launch of our online sales module and the `Suzuki at your Doorstep’ programme have been our successful efforts in that direction,” he added.

The company currently manufactures or assembles the entire Suzuki two-wheeler product portfolio available in the Indian market at its Gurugram plant, not just for the domestic market, but also to cater to the demand of our overseas markets.

Uchida will be focussing on gaining a much higher market share in the premium segment. 

Prior to his recent appointment, Uchida was assigned to SMC in the USA. Before that, he had worked at Suzuki Motorcycle India as the Deputy Executive General Manager – Motorcycle Operations (India/Middle-East/Africa).

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