Steelbird International has announced a strategic partnership with A.L. Group of Israel, a company specialising in turnkey filtration solutions for the automotive industry worldwide – covering all types of filters ranging from air filters, oil filters, fuel filters, and cabin filters.
Under the agreement, the company will market a new concept-driven product to its established OEM customer base, which the Israeli major will manufacture.
The objective is to access the Indian OEMs through Steelbird's strong foothold in the market. Auto Wellbeing System, which has four aromatic capsules of different scents, will be marketed under the collaboration.
The system is controlled by an app and can be set to automatic mode. Manav Kapur, Executive Director, Steelbird International, said, “Today we have made a significant breakthrough with the signing of the agreement with A.L. Group.”
Boaz Roseman, CEO, A.L. Group, added, “The automotive sector is growing worldwide at an exciting pace both in terms of innovation and technology as well as the transformation to entirely new fronts with emerging concepts. I am particularly very optimistic about the Indian OEMs and hope to amplify our presence from now on.”
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