Skoda Auto enters the Vietnamese market with plans to have 30 dealer partners by 2030. The company aims to target annual sales of 40,000 units through local distribution and production partner Thanh Cong Group (TC Group). Karoq and Kodiaq are the two models which will start selling first, both to be imported from Europe.
Starting in the second half of 2024, Skoda will tap into significant regional synergies. By then, the first Kushaq vehicles will have been exported from the Pune facility in India to Vietnam for assembly from CKD (Completely Knocked Down) kits, with the Slavia set to follow in 2025.
Klaus Zellmer, CEO, Skoda Auto, said, “We are excited to engage with Vietnam’s dynamic economy and a new group of customers in this fast-growing market. This is also the next step in our accelerating internationalisation strategy, strengthening our brand in the ASEAN region and intensifying the synergies between our two key markets of India and Europe. During the preparations, it has been clear that in TC Group, we have an excellent partner for the production and sale of our attractive model portfolio.”
Customers can buy the two models from the first Skoda showroom in Hanoi from September 25 onwards. Additional showrooms in central and south Vietnam are in the pipeline. Skoda aims to expand the dealer network to 20 dealerships by 2025 and 30 by 2028.
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