Czech automaker Skoda Auto India is aggressively planning to expand its network post the launch of its mid-size SUV, Kushaq. The company claims that it has grown its network by 15% in less than a month after the SUV launch.
The brand is aiming to present in 100 cities across India by next month. This will be by far the widest coverage from the brand since its inception, the company said in a press release.
After being present in the 100 cities, Skoda Auto India will have more than 170 customer touchpoints, including sales and after-sales.
Further, it is aiming to expand these touchpoints to 225 by next year. The company claims that the launch of Kushaq has infused tremendous confidence and excitement across the dealer fraternity.
There have been more than 200 dealership applications by potential partners who want to be part of the growth of the brand in India. This includes a mix of new dealers and also existing dealers who want to build on the brand association and open additional facilities, the company said.
Zac Hollis, Brand Director, Skoda Auto India, said, “Enhancing the ownership experience is a key pillar of our growth strategy and increasing our network presence is one of the important pillars to meet this objective.”
The 100 cities that Skoda Auto India will be present in by August 2021 will include new markets like Sangli, Bhilwara, Faridabad, Panchkula, Navsari, Vapi, and Hardoi, among others.