As a part of the India 2.0 project, Skoda Auto India introduced an all-new showroom experience with immersive and interactive technologies.
Under this, the showrooms will now feature a touchscreen Digital Car Information Stand beside every car on the showroom floor. These will display the specification of the cars, allowing the customers to scroll through features, specifications, variants and a comparison feature, among others.
Besides, a 139.7 cm touchscreen Interactive Table will also be available in the customer lounge. This table will allow customers to virtually interact and immerse themselves in the car, with 360-degree interior and exterior views and the ability to zoom in and spin the virtual car.
Moreover, an iConsultant App will also help customers view various Skoda cars in different colours through various videos and feature modules.
Other than these changes, the showroom walls will have décor in rich wooden finish embedded with nature graphics, works of modern art, pictures from the Czech Republic, and delectable design and component details of various Skoda cars the company said.
Also, heritage walls with videos showcasing the lineage and pedigree of the vehicle maker will be present at the showrooms, it added.
Zac Hollis, Brand Director, Skoda Auto India, said, “We have always maintained India 2.0 was not just about cars, but also completely redefining customer experience.”
“While the Slavia and Kushaq are torchbearers of the project’s product line, our new array of revolutionary showrooms are torchbearers of our customer-first approach, helping us on the path of making this the biggest year for Skoda Auto in India,” he concluded.