Skoda Auto India is advancing its brand with the implementation of a New Corporate Identity across its dealerships, service centres, and other customer touch points. In 2023, Skoda introduced a new Corporate Identity in its communications and marketing. The company is now extending this identity to physical assets, including dealerships and service centres. This move aligns with Skoda Auto India’s focus on showroom digitalisation and follows the announcement of a new compact SUV earlier this year.
Petr Janeba, Brand Director at Skoda Auto India, stated “Our efforts focus on offering a comprehensive and enriching experience to our customers. Consistency in our messaging, design language, and identity is crucial. We have been steadily implementing our New Corporate Identity in our communications. Now, we are ready to extend it to our dealerships and customer touch points.”
The new design features an entirely new typography based on symmetry, conveying both solidity and fluidity. Skoda’s Winged Arrow logo will be replaced with the Skoda wordmark to ensure consistent communication across all customer touch points.
Dealership signage will light up in Emerald Green during the day and switch to Electric Green at night, maintaining uniformity with Skoda’s signature colours. This design extends to other customer interface areas such as pylons, dealer branding, and entrance portals.
Skoda Auto India has implemented several digital strategies to enhance customer engagement. The 'Name Your Skoda' campaign received over 200,000 names for its upcoming compact SUV. The Skodaverse India platform saw a rapid uptake of 128 Non-Fungible Tokens (NFTs) within 128 minutes of its launch. Additionally, the Skoda Gearheads membership programme offers customers access to merchandise and VIP treatment. In March, Skoda marked 24 years in India with a 24-hour digital sale, resulting in 709 bookings through digital platforms.
India will be the fastest market to adopt Skoda’s new Corporate Identity across all facilities. The implementation has already begun, leveraging local expertise to manufacture world-class signage elements. The goal is to have all customer touch points rebranded in time for the launch of the new compact SUV in 2025. Dealer partners are actively participating to ensure a swift rollout of the new identity.
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