Skoda Auto India (SAI) is embarking on a new era of customer engagement and digitalisation, marking its journey with the announcement of the launch of an all-new compact SUV. The company's strategic focus on user involvement, customer interaction, and digital innovation has led to groundbreaking achievements in sales and customer relations.
Petr Janeba, Brand Director, SAI, said the 'Name Your Skoda' campaign, which invited users and fans to suggest names for the upcoming compact SUV, received an overwhelming response with over 1,50,000 entries. This initiative not only engaged customers but also aligned with the company’s tradition of SUV names starting with 'K' and ending with 'Q'.
In a unique celebration of its 24-year journey in India, SAI organised a 24-hour digital sale on 24th March 2024, resulting in 709 car bookings within the stipulated time frame. This initiative, coupled with exclusive offers, reaffirmed the company's commitment to making it accessible to everyone.
Adding another dimension to its customer-centric approach, the carmaker introduced the ‘Skoda Gearheads’ programme, a nationwide membership initiative catering to automobile enthusiasts. Members of this community enjoy exclusive benefits, including VIP treatment at Skoda events, insider updates, and invitations to industry gatherings.
Skoda Auto India's digital transformation journey began years ago with the complete digitalisation of its showrooms, offering immersive experiences for customers. The introduction of the Service CAM initiative in 2023 further exemplifies the company's commitment to transparency and enhancing the ownership experience.
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