Shriram Automall India Limited (SAMIL), India’s largest phygital marketplace for pre-owned vehicles and equipment, celebrated its 14th Business Anniversary with the grand SAMIL Utsav, generating an impressive INR 170 crore in transactions.
With 135+ auctions held simultaneously across 135+ Automalls nationwide, the event attracted over 20,000 customers, setting a new benchmark for transaction volumes in a single day. SAMIL showcased an extensive inventory of 18,500+ pre-owned vehicles and equipment, including cars, trucks, two-wheelers, three-wheelers, construction, and farm equipment. These assets were sourced from 3,400+ sellers, ranging from banks, NBFCs, insurance companies, OEMs, dealers, leasing and rental firms, transporters, and individual sellers.
Seamless Digital Integration & Value-Added Services
Participants leveraged SAMIL’s industry-leading MySAMIL App and real-time bidding portals—bids.samil.in and cartradeexchange.com—ensuring seamless transactions from anywhere. To enhance customer engagement, SAMIL introduced The PriceX, an advanced machine learning tool that helps buyers and sellers determine the optimal price of used vehicles and equipment. Additionally, Adroit Auto joined the event, offering inspection, valuation, claim, and verification services to enhance transparency in the pre-owned automobile sector.
Recognizing Customers & Giving Back To Society
Beyond auctions, SAMIL Utsav 2024 celebrated customer loyalty through the BidClub Rewards programme, where top clients and long-standing patrons were recognized. Value-added services such as financing assistance, vehicle inspection, and end-to-end documentation support further enriched the buying experience. SAMIL also reinforced its commitment to social responsibility, conducting educational scholarship distributions, tree plantations, and water cooler installations.
Sameer Malhotra, Director & CEO of SAMIL, stated, “SAMIL Utsav is more than just an auction; it is a celebration of trust, transparency, and innovation in the pre-owned vehicle sector. The overwhelming response this year underscores our mission to provide seamless mobility solutions and empower businesses and individuals alike.” He further thanked customers, partners, vendors, and employees for making India’s biggest auction in the pre-owned automobile industry a resounding success.
With record-breaking participation, cutting-edge technology, and an unwavering focus on customer satisfaction, SAMIL continues to set new industry standards, making pre-owned vehicle transactions more accessible, efficient, and profitable for all stakeholders.
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