Leading global supplier of liquid and powder coatings, Axalta Coating Systems announced its Global Automotive Colour of the year 2022– Royal Magenta.
A press release from the company said that the selection for the eighth edition of the exclusive Global Automotive Colour of the Year, Royal Magenta, is a deep cherry colour that brings a luxurious finish to the market. The robust design has a majestic dark finish engrained with merlot and garnet hues. The colour appears berry red in sunlight yet reveals a dark, mysterious look in the midnight hours.
Royal Magenta is formulated for all vehicle types and enriches the mobility palette with alluring colour. It is stylish and functional and is engineered to work with radar systems used on autonomous vehicles of all sizes. The sophistication of Royal Magenta is derived from the company’s track record of providing luxury finishes to the mobility market and ties into global colour trends that convey elegance with an indulgent and festive colour offering. Burgundy, violet and cherry-like hues are becoming more fashionable in the market. The premium colour creates an opulent finish appearing lush with faceted jewel accents.
Hadi Awada, Senior Vice President, Global Mobility Coatings, Axalta, said, “Royal Magenta delivers a new luxury look that is optimised for future mobility. With innovative mobility-sensing and environmentally-optimised waterborne technologies, we’re helping the mobility industry transition toward increasingly sustainable solutions, electric vehicles and autonomous driving.”
Nancy Lockhart, Global Product Manager, Colour, Axalta, said, “This year, we have designed a complex-looking colour that can be applied in a simplified manner. The design process began by tinting waterborne paints with various layering systems to provide depth and color. With sustainability in mind, the end colour was achieved with a conventional basecoat – clearcoat layering. It’s as easy on the eyes as it is to apply.”