In the presentation titled ‘Renault Talk,’ Luca de Meo, Renault Brand CEO and his team have set a new direction for the group depicting it as an energy transition leader, at the forefront of the latest technology and services, operating more sustainably and responsibly as part of its ‘Nouvelle Vague’ (New Wave).
The ‘Nouvelle Vague’ will turn Renault into a brand focussed on technology, services and clean energy by engineering smarter everyday vehicles and mobility solutions that are more sustainable. This is in line with the DNA as a company that changed with the times throughout the 20th century with innovative, modern vehicles.
According to the group’s intent, the Renault brand will be the greenest brand in Europe as of 2030, with nine out of 10 cars on sale being electrified. It will be shaping the future of urban mobility, through the ‘Software Republique’, where over 2,000 engineers from five industry-leading companies will bring their shared expertise in cybersecurity, artificial intelligence, data processing, software, and microelectronics, to deliver turnkey mobility solutions for cities and communities.
The Renault Re-Factory, which is Europe’s first circular-economy hub, will move towards a more sustainable and responsible model, with up to 120,000 vehicles (EV included) recycled or upcycled every year. Nearly 80% of strategic recycled materials will be reused in new batteries. All these initiatives will make the group the world’s best automotive manufacturer when it comes to the percentage of recycled materials in new vehicles.
The group will introduce seven models in the C and D segments by 2025, all of them electrified, with the All-new Arkana marking the beginning of this offensive. The next-generation Megane E-TECH Electric is also set to be launched in the near future.
New Logo
As part of the announcement the CEO of the group also unveiled a new brand identity. The new logo brings a more modern and vibrant feel and serves the key purpose of portraying the Renault brand as more relatable and built on people-centric values. A streamlined design without typography or brand signature, the logo is an open-ended shape, reflecting the brand’s openness and transparency.
The new logo was co-designed with Landor & Fitch consultants and will be phased next year on all Renault brand vehicles and throughout the Renault network. By 2024, the whole Renault range will bear the new logo.
During the Renault Talk, Gilles Vidal, Renault Brand Design Director, unveiled an image of the logo as it will appear on the back of the new Megane E-TECH Electric, which will come to market in 2022.
Vidal also presented two interior visuals that show a revisited and enhanced onboard experience, including high-tech onboard systems and the latest, most up-to-date screens, increased space with more storage compartments for extra comfort and convenience and redesigned lines, spaces, and materials that embody a new era.