Renault India has announced the launch of its first 3D Anamorphic Outdoor Activation at Orion Mall in Bengaluru, giving an experience of Renault Kiger. Kicked off from 8th and 9th of October 2022, the campaign is scheduled to be live for two weeks.
Notably, the plan is to introduce the service to a few other cities, including Chennai -Express Avenue and Delhi NCR – Ambience mall, a press release from Renault India said. The activation engages with the customers and potential buyers using immersive visuals and content design.
Sudhir Malhotra, Vice President, Sales and Marketing, Renault India, said, “As an integral part of brand philosophy, we at Renault are consistently seeking conscious and pragmatic innovations within India’s tech dynamic ecosystem at all fronts of the business.”
“This unique 3D Anamorphic Outdoor Activation is a step towards revolutionising the industry and bring in a fresh wave of dynamic and immersive content through impactful visual language that can better connect with the buyers,” he added.
With the upcoming festive season, the company intends to introduce offers for its entire range of four-wheelers across India, allowing customers to make the most of the festivities, Malhotra said.
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