Renault India, in partnership with CERO Recycling, has launched the R.E.LI.V.E programme to offer seamless scrapping process with guaranteed scrap benefits to customers. The programme would provide a seamless channel for customers to scrap end of life vehicles (ELV) and earn benefits on new vehicles they buy from Renault.
CERO Recycling is a joint venture between Mahindra Intertrade and MSTC – a Government of India enterprise. CERO is India’s first organised scrap vehicle recycling company.
The R.E.LI.V.E programme supports the new scrappage policy announced by the Government of India. The company claims it would offer fair scrap valuation quote and guaranteed major benefits to customers purchasing a new Renault vehicle by scrapping their existing cars of any brand. The benefits would be in addition to the existing monthly offers on Renault’s products including Kwid, Triber and Duster.
Renault India has rolled out the programme for its customers in six locations currently, including Delhi NCR, Chennai, Mumbai, Pune and Bangalore.
Renault India dealerships along with CERO Recycling will be handling the entire process from vehicle evaluation to official de-registration at the RTO and handing over the official certificate of deposit/ destruction of old vehicle, said the company.
Renault will be offering this exclusive channel also for prospects willing to have their old two-wheelers scrapped, whereby they can avail of special 7.99% rate of interest from Renault Finance on purchase of new Renault products.
Speaking on the scrappage policy, Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations said it is a very important step towards the right direction in making India a hub of manufacturing and elevate the Indian auto industry a notch up in terms of better technology adoption, safer and cleaner vehicles.
“The scrappage policy will help in significantly reducing the pollution levels and streamlining the unorganised & fragmented recycle market in the country. We are extremely confident that with its eco-friendly practices, CERO will help reduce carbon footprint, making a zero-waste, zero pollution ecosystem, while Renault will offer attractive & exclusive guaranteed benefits on new vehicle purchase,” he said.
Speaking on the initiative, Sumit Issar, Managing Director, Mahindra Intertrade said the arrangement with Renault is going to strengthen the reach and benefit all Renault vehicle customers and prospects, who are looking for solutions for scrapping their old vehicles.