The French automaker Renault India on Tuesday announced that it has crossed the eight lakh sales mark during its ten years of journey in India.
The company has added 150 dealerships in the last two years, bringing the entire network to 530 dealerships and an equal number of service facilities across the country, including 250 Workshop On Wheels (WOW) and WOWLite sites, a press release from the company said.
Furthermore, the company has added a manufacturing facility, a technology centre, a logistics centre, and a design centre in India over the course of its journey in India, the release added.
Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations, said, “Over the last few years, we have established a strong foundation in India. Together with a strong product strategy, Renault has been continuously undertaking strategic measures across all key business dimensions to offer a seamless brand ownership experience to its customers. All these have scripted Renault’s growth story in India.”
To further strengthen its presence in India and cater to the growing customer base, the company launched its full-fledged Hindi website and enhanced its digital capabilities and portfolios with online booking options, MYRenault App and other interventions.
In order to improve upon its dealership experience, the carmaker recently launched a unique campaign called VISTAAR, where the dealership teams recruited and trained more than 650 specialised sales consultants named Resident Dealer Sales Executives to reach out to the customers in the rural markets.
Moreover, it has also partnered with CSC Grameen eStore, a subsidiary of CSC eGovernance Services India Limited (CSC-SPV), to list its product range on the CSC Grameen eStore and made available to potential customers in hinterlands through aspirational Village Level Entrepreneurs (VLEs).